When was the last time you wanted a snack or a drink really suddenly, or forgot you needed an extra pack of cigarettes? What did you do? Chances are, if you were in the neighborhood of a convenient store, you drove or walked over there to get what you needed. Once inside, maybe you realized you needed some other things too, like milk, bread, or cough drops. You bought the items, and walked outside. Now, if you had driven there, you might decide that you also needed some gas, and took the opportunity to fill up. You have just had a uniquely suburban American experience.
Because the expansion of the suburban US was based around the automobile and, subsequently, the highway, gas stations and convenient stores have mostly evolved as one and the same. It seems natural to be able to stop by the gas station on the way home if you suddenly realize you need bread or some other grocery item. The separation of the convenient store and the gas station is seen only in very urban areas, at least in America. In other cultures, in this case I will highlight Japanese culture, it is not always the case.
Take a look at this picture. This is a Casey’s General Store, a chain prevalent in the upper midwest United States despite its name being best said in a Southern drawl. It is in a suburban neighborhood, as evident by the houses around it. It is not stranded on some highway exit oasis. It has a few gas pumps, and inside you will likely find fresh pots of coffee, donuts, coolers full of soda pop, bags of chips, and beef jerky, among many other things. The store will probably stock some basic automotive items, such as motor oil and air fresheners, and along one window will be a magazine rack, filled with glossy periodicals. Behind the counter you will also probably find cigarettes and in the back cooler, depending on the state, there will be alcohol. In short, it seems to be a typical American convenient store. I imagine that the store follows the formula typical of just about any so-called “convenient store” around the globe. But why the gas pumps? Why is shopping for goods and gassing your car associated with one another? Because of America’s fondness for the automobile and the prevalence of it in the expansion of suburban American life across the continent.
Japan is a nation that loves its cars. They are very good at making them, as evidenced by the availability of Mazdas, Toyotas, Hondas, and Nissans, etc, all around the world. But cars came to Japan after the country was already entirely settled. Cars were a luxury; a way of getting from Point A to Point B more quickly as opposed to exploring a brand-new Point C. As such, the homogeneity that convenient stores have with gas station in the US did not play out the same way as it did in Japan. Indeed, convenient stores and gas station in japan are two entirely separate businesses.
Popular convenient store, or
combini, brands in Japan such as 7-Eleven, Lawson, FamilyMart, AM/PM, Sunkus and MiniStop have nothing to with selling gasoline, instead leaving that to well-known petrol brands such as Shell, Jomo, Esso, Eneos, and Cosmo. These filling stations almost always have garages and car-washes attached to them as well. They are also the hubs of the local automotive culture. Hot-rodders congregate at the local gas stations late at night, admiring one anothers’ cars, and full-service attendants will pump your gas, wash your windows, and empty your cars ashtray with a smile. A Japanese gas station will occasionally have a restroom or vending machine inside, but not much else. Certainly not food.
Combinis, on the other hand, are always stocked with a wealth of foods, drinks (both hard and soft), cigarettes, magazines, and household items. Most will even stock toys and video games and will let you pay your cellphone and utility bills! These goods and services are almost never found in American convenient stores. There are a few other notable differences as well.
•
Combinis do not have fountain drinks. This is indicative of Japan in general, actually, where free-refill-type fountain drinks are rarely found.
• Also related to drinks,
combinis do not have fresh coffee. Japan seems to have cornered the market on canned coffee (though the legitimacy of actual competition in this market is debatable), and most coffee in Japan is thus sold in a can.
• Japan in general is not a big consumer of beef jerky. While in any American gas station one can be expected to be confronted with a wall of dried beef as soon as they enter the store, this is not the case in a
combini.
• Apart from a delicious dish called oden, very little food in a
combini is what Americans would consider “fresh”. While it’s true that most food in a
combini is encased in plastic, it does taste surprisingly fresh once removed and eaten. I attribute this to the ease of transport across Japan (though I mean mainly Tokyo and other cities here). Food is able to to be moved quickly, allowing for fresher food on the combini shelves. It is wrapped in plastic because, well, let’s face it, nearly everything in Japan comes wrapped in plastic.
• Lottery is handled by a separate system in Japan, and
combinis do not sell lotto tickets.
• Despite having bottled soft drinks in the store, most
combinis will have vending machines right outside the door selling the exact same things! Not only do Japanese vending machines sell drinks, but also tobacco and alcohol as well. It is truly curious to see vending machines right outside of the stores.
While it s no secret that frameworks of commerce in countries reflect the lifestyles of its people, I find it really interesting to compare the cultural differences evident when contrasting the American filling station and convenient store with the Japanese
combini and gas station. Japan clearly was a nation where the
combini came first and cemented itself as the go-to spot for spur-of-the-moment groceries and other goods, while the gas stations sprung up later to cater solely to the automotive needs and demands of a growing economy. In America, however, the growth was synergic, resulting is brands like BP, Casey’s General Store, WaWa, and Texaco that have a good deal of food and home products for the man or woman on the go. Such contrasts are beautiful examples of diversity in this increasingly connected world, and should be enjoyed and treasured.
_DZ
